This excellent article, written by psychologist Guy Winch, suggests why it hurts so much to be rejected. He discusses how the greatest hurt of all is often self inflicted. We must remind ourselves and teach our children to adhere to zero tolerance of self-criticism and instead revive our self worth. Rejection is never easy; but taking on his advice along side a good dollop of EFT would be a great start for anyone, any where in any situation. What will you and your loved ones take on this weekend?